I drove the creative process, generating ideas and crafting wireframes for the central purchase journey, our flagship user experience. I collaborated closely with diverse teams, engaging in co-creation and adapting designs to evolving business rules. This included tackling complex flows with a focus on enhancing user satisfaction and aligning with our business goals.

Throughout this journey, I had the privilege of contributing to the design and refinement of a significant number of web, responsive, and mobile app screens. This hands-on involvement—working on over 40 web screens, 30+ responsive designs, and 350+ mobile app screens—refined my ability to create designs that truly resonate with users, ensuring an intuitive and enjoyable experience across various devices.